Retreat From Automotive Fuel Cells
Ballard Power Systems' main objective is to develop fuel-cell technology. Previously, Ballard had its focus within the automobile market, and fleet services, as well as co-generation systems and the manufacture of materials for the fuel-cell sector. However, in late 2007, Ballard pulled out of the hydrogen vehicle sector of its business to focus on fuel cells for forklifts and stationary electrical generation. The company sold its automotive fuel cell assets to Daimler AG and Ford Motor Company. Research Capital analyst Jon Hykawy concluded that Ballard saw the industry going nowhere and said: "In my view, the hydrogen car was never alive. The problem was never, "Could you build a fuel cell that would consume hydrogen, produce electricity, and fit in a car?" The problem was always, "Can you make hydrogen fuel at a price point that makes any sense to anybody?" And the answer to that to date has been "No."
Read more about this topic: Ballard Power Systems
Famous quotes containing the words retreat from, retreat, fuel and/or cells:
“There’s a cool web of language winds us in,
Retreat from too much joy or too much fear.”
—Robert Graves (1895–1985)
“The books one reads in childhood, and perhaps most of all the bad and good bad books, create in one’s mind a sort of false map of the world, a series of fabulous countries into which one can retreat at odd moments throughout the rest of life, and which in some cases can survive a visit to the real countries which they are supposed to represent.”
—George Orwell (1903–1950)
“It is now many years that men have resorted to the forest for fuel and the materials of the arts: the New Englander and the New Hollander, the Parisian and the Celt, the farmer and Robin Hood, Goody Blake and Harry Gill; in most parts of the world, the prince and the peasant, the scholar and the savage, equally require still a few sticks from the forest to warm them and cook their food. Neither could I do without them.”
—Henry David Thoreau (1817–1862)
“Madness is locked beneath. It goes into tissues, is swallowed by the cells. The cells go mad. Cancer is their flag. Cancer is the growth of madness denied.”
—Norman Mailer (b. 1923)