Ballantine Books - History

History

Capturing on the renewed interest in World War II, Ballantine's; in conjunction with the British publishing house Purnell's, starting publishing the Illustrated History of World War II paperbacks in 1968. The series was divided into Weapons (43 books), Battles (31 books), Campaigns (29 books), and War Leaders (30 books) sub-series, and was an immediate success with a cost per book of only 1 US dollar at first. The books were well written by a who's who of Military Historians of the late 60's and early 70's. Some titles had several printings (Patton had five), while others were limited to one, and experienced poor sales. Starting in 1973, the series was retitled to The Illustrated History of the Violent Century, and added books on World War I, the war in IndoChina, and the Middle East conflict. Two additional sub-series were added (Human Conflict and Politics In Action) to address points of history that occurred outside of the wars. By the summer of 1975 interest in the series fell off with only a few further titles published. By 1976 all were out of print, but were being snatched up by collectors. The success of the series added significant funds to the corporate balance sheet, and lead to further books on history being published.

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Famous quotes containing the word history:

    Both place and time were changed, and I dwelt nearer to those parts of the universe and to those eras in history which had most attracted me.
    Henry David Thoreau (1817–1862)

    No one can understand Paris and its history who does not understand that its fierceness is the balance and justification of its frivolity. It is called a city of pleasure; but it may also very specially be called a city of pain. The crown of roses is also a crown of thorns. Its people are too prone to hurt others, but quite ready also to hurt themselves. They are martyrs for religion, they are martyrs for irreligion; they are even martyrs for immorality.
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    To care for the quarrels of the past, to identify oneself passionately with a cause that became, politically speaking, a losing cause with the birth of the modern world, is to experience a kind of straining against reality, a rebellious nonconformity that, again, is rare in America, where children are instructed in the virtues of the system they live under, as though history had achieved a happy ending in American civics.
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