Measures
The Balanced Scorecard is ultimately about choosing measures and targets. The various design methods proposed are intended to help in the identification of these measures and targets, usually by a process of abstraction that narrows the search space for a measure (e.g. find a measure to inform about a particular 'objective' within the Customer perspective, rather than simply finding a measure for 'Customer'). Although lists of general and industry-specific measure definitions can be found in the case studies and methodological articles and books presented in the references section. In general measure catalogues and suggestions from books are only helpful 'after the event' - in the same way that a Dictionary can help you confirm the spelling (and usage) of a word, but only once you have decided to use it proficiently.
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Famous quotes containing the word measures:
“Those who, while they disapprove of the character and measures of a government, yield to it their allegiance and support are undoubtedly its most conscientious supporters, and so frequently the most serious obstacles to reform.”
—Henry David Thoreau (1817–1862)
“Almost everywhere we find . . . the use of various coercive measures, to rid ourselves as quickly as possible of the child within us—i.e., the weak, helpless, dependent creature—in order to become an independent competent adult deserving of respect. When we reencounter this creature in our children, we persecute it with the same measures once used in ourselves.”
—Alice Miller (20th century)
“I was surprised by Joe’s asking me how far it was to the Moosehorn. He was pretty well acquainted with this stream, but he had noticed that I was curious about distances, and had several maps. He and Indians generally, with whom I have talked, are not able to describe dimensions or distances in our measures with any accuracy. He could tell, perhaps, at what time we should arrive, but not how far it was.”
—Henry David Thoreau (1817–1862)