Measures
The Balanced Scorecard is ultimately about choosing measures and targets. The various design methods proposed are intended to help in the identification of these measures and targets, usually by a process of abstraction that narrows the search space for a measure (e.g. find a measure to inform about a particular 'objective' within the Customer perspective, rather than simply finding a measure for 'Customer'). Although lists of general and industry-specific measure definitions can be found in the case studies and methodological articles and books presented in the references section. In general measure catalogues and suggestions from books are only helpful 'after the event' - in the same way that a Dictionary can help you confirm the spelling (and usage) of a word, but only once you have decided to use it proficiently.
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Famous quotes containing the word measures:
“To the eyes of a god, mankind must appear as a species of bacteria which multiply and become progressively virulent whenever they find themselves in a congenial culture, and whose activity diminishes until they disappear completely as soon as proper measures are taken to sterilise them.”
—Aleister Crowley (1875–1947)
“The reliance on authority measures the decline of religion, the withdrawal of the soul.”
—Ralph Waldo Emerson (1803–1882)
“One encounters very capable fathers abashed by their piano-playing daughters. Three measures of Schumann make them red with embarrassment.”
—Alfred Döblin (1878–1957)