Revenue
Badoo is a Freemium web site and generates income through a "Rise Up" feature which allows users to pay to have their profile given more prominence on the site for a limited time. In the end of 2007, it was reported that 20% of Badoo's then 22 million users accessed this function once a month. Lloyd Price, Director of Marketing for Badoo, stated "We expect to hit 140 million users by the end of 2011, continue to generate USD $100m + in gross consumer spend per year and expand worldwide."
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