Brands
Bacardi Limited has made several acquisitions to diversify away from the eponymous Bacardí rum brand. In 1993 Bacardi merged with Martini & Rossi S.p.A., the Italian producer of Martini vermouth and sparkling wines, creating the Bacardi-Martini group. In 1998 the company acquired Dewar's scotch and Bombay Sapphire gin from Diageo for $2 billion. Bacardi acquired the Cazadores blue agave tequila brand in 2002 and in 2004 purchased Grey Goose, a French made vodka, from Sidney Frank for $2 billion. In 2006 Bacardi Limited purchased New Zealand vodka brand 42 Below. Other associated brands include the US version of Havana Club, Drambuie Scotch whisky liqueur, DiSaronno Amaretto, Eristoff vodka, B&B and Bénédictine liqueurs.
Bacardi is also the only brand to feature the Mexican free-tailed bat as its icon or logo.
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