Babytalk (magazine)

Babytalk (magazine)

Babytalk, America's oldest baby magazine, was launched in 1935 as a supplement to customers of a national cloth diaper delivery service based in New Jersey. The free monthly publication aims to help new mothers trust their maternal instincts with "straight talk" from experts and real moms. Babytalk is part of The Parenting Group, which includes Parenting magazine; the Parenting.com website; Working Mother magazine; Conceive; MomConnection, an online research tool; and a custom content unit.

With a controlled circulation of 2,000,000, Babytalk reaches more than 5.5 million readers a month through a combination of in-home subscriptions and distribution at baby retailers, maternity boutiques and OB/GYN offices across the country. Babytalk is currently distributed at Babies "R" Us, BuyBuyBaby, and Baby Depot, among others.

Many of the features in the magazine are reproduced on sister publication Parenting's website, Parenting.com. The site also features a Pregnancy Planner, with fetal development photos, a customized newsletter and pregnancy info synchronized to a mother's due date; a Baby Namer tool, with thousands of name descriptions; a fertility calculator, buying guides, blogs, along with resources for health & safety and child development.

In 2001, Babytalk became the first parenting magazine to feature a child with Down syndrome on the cover.