Axmedis - in Brief

In Brief

The AXMEDIS framework supports the whole content production 'food chain' for cross media content creation, aggregation, adaptation, repurposing, protection and multichannel distribution, with a strong focus on automation.

The market for digital content is rapidly changing. Users are becoming more interested in using more interactive and intelligent content, that example can:

  • include/describe/package several kinds of media (audio, video, games, documents, etc.), reproducing in a single digital object the interactivity and much more powerful entertainment capabilities than DVDs;
  • provide enhanced interactivity such as navigating and selecting content elements to be played, making queries into the content elements, reacting to user commands and changes, providing annotations, etc.;
  • be exchanged and distributed among different devices/tools: PC, mobiles, smart-phones, STB/PVR, HDR, PDA, game station, etc.;
  • be obtained from several different interoperable distribution channels based on Internet, P2P, wireless mobile, satellite and/or terrestrial networks, etc.;
  • change content behavior according to the context and/or to the user profiles, context, device capabilities, etc.;
  • protect and manage the IPR, that means that the content format has to support some DRM model and that this support a set of business models, for example: renting, pay per play, subscription, advertising, etc.;
  • be stored in media centers to be redistributed to other devices;
  • present some autonomy of control, asking to the user to provide information and data;
  • provide autonomous capabilities for example to create an electronic guide, to issues content usage licenses, ask at the user to provide content, etc.;
  • be personally produced at home and/or shared in the network.

These new forms of content and content usages can be fully exploited for digital content distribution, and are opening paths for a larger set of new applications and markets beyond the limitations of the physical media. With AXMEDIS the combinations of digital content formats and digital distribution channels are creating new applications including: user content, shared content, IPTV, DVB, VOD, POD, WEBTV, etc., for PC, PDA, mobiles and STB/PVR. Recent distribution models have been enabled by a set of new technologies grounded on content formats, content processing and adaptation capabilities, content protection models and solutions, hardware capabilities, and new solutions for Digital Rights Management, DRM.

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