Promotion
Switchfoot's major label Columbia/SonyBMG put out very little support for the single. The video was completely funded by the band, with no help from the label, and by all accounts, the radio single was not promoted to radio stations at all. Whether this incident was the cause or not, Switchfoot and Sony parted ways shortly after the release of this single.
In response to the lack of label-side support, the band's fans took it upon themselves to help promote the video in more of a grassroots marketing way. The website We're Awakening was originally created with the intent of promoting the song.
Read more about this topic: Awakening (song)
Famous quotes containing the word promotion:
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)