Later Years and Death
With dawn of the 1970s, production had slowed down considerably. This was due to the fact that AVM himself was ageing. Moreover, the AVM family chose to focus their attention upon social activities other than filming. AVM Productions produced not more than four films during the decade: Bomma Borusa, Dil Ka Raja,Akka Thamudu and Jaise Ko Taisa. Bomma Borusa made in Telugu by K. Balachander was an average grosser as was the Hindi film Dil Ka Raja which released in 1972. Akka Thamudu directed by the successful partnership of Krishnan-Panju was AVM's last film in Telugu. It was also AVM's only Telugu film featuring Jayalalithaa. In 1973, AVM produced his last film Jaise Ko Taisa starring Jitendra in the lead role.
AVM did not produce any movies following Jaise Ko Taisa in 1973. He spent his time on social activities and the charitable instituitions he had built as well as looking after his massive business empire.
AVM died on 12 August 1979 at the age of 72. In 1980, as per AVM's last wishes, AVM Studios commenced film production under Meiyappan's sons A.V.M Kumaran and M. Saravanan, after a seven-year hiatus.
Read more about this topic: Avichi Meiyappa Chettiar
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