Early Life
AVM was born in Karaikudi on 28 July 1907 to father Avichi Chettiar and mother Lakshmi Achi basically a Nagarathar. Avichi Chettiar owned a department store called AV & Sons which sold gramophone records. AVM was born in the aristocratic Nagarathar community whose members had gained a fine reputation in the mercantile and money-lending business in the later half of the 19th century and early years of the 20th century. At an early age, AVM envisioned better prospects in the trade of manufacturing records than simply selling them. Hence, he moved to Madras with his friends K.S.Narayana Iyengar and Subbaiah Chettiar and established a new firm called Saraswathi Stores on 9 September 1932. This new firm also manufactured gramophone records apart from selling them. In this new venture, he got excellent support from the manager K.P.Varadachari and his lawyer friend Thoothukudi Govindachari Raghavachari. Some of AVM's early productions were dramas on mythological subjects like Ramayanam.
Read more about this topic: Avichi Meiyappa Chettiar
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