AVM Productions
On 14 November 1945, riding on the phenomenal success of his first few films, AVM established his new production company, AVM Productions at Santhome, Chennai. He wanted to start his studio in Kodambakkam but was unable to, due to the acute power shortage during the Second World War. Left with no other choice, AVM established his studio at his hometown of Karaikudi. AVM's first film under the banner of AVM Productions was Vedala Ulagam.
In 1947, AVM produced the film Nam Iruvar based on Sahasranamam's play of the same name. Reflecting the intense patriotic fervour and hope which engulfed the newborn nation, the film released in January 1947 after six months of shooting and was "a thundering success". The story begins with a Subramania Bharati anniversary and ends with Gandhi's 77th birthday celebrations. The success of Naam Iruvar was followed by the success of Vedala Ulagam in 1948 and Vazhkai in 1949. Vazhkai saw the introduction of Vyjayanthimala who would later emerge as one of the top film stars of India. The film ran for 25 weeks and was released as Jeevitham(1949) in Telugu and Bahar in Hindi. With the success of Vazhkai, AVM Productions began to produce films in Tamil, Telugu, Kannada, Bengali and even Sinhalese. Following India's independence, the power shortages had been met and AVM studios shifted to the sprawling location in Kodambakkam chosen by AVM, in the year 1948.
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