Film Distribution
On January 7, 2011, an article entitled "Building An Alliance To Aid Films By Blacks" by Michael Cieply was published in The New York Times about DuVernay's effort to organize African-American film festivals and orchestrate theatrical releases for black independent films. The collective is called the African-American Film Festival Releasing Movement or AFFRM. DuVernay's "I Will Follow" marked the first theatrical release of AFFRM on March 11, 2011. "I Will Follow" grossed a per-screen-average of $11,563, and expanded from five screens in five cities to 22 screens in 15 cities after its first weekend. AFFRM released the 2011 Sundance Audience Award winner "Kinyarwanda," on December 2, 2011. AFFRM released the 2011 Sundance Film Festival Official Selection "Restless City" by Andrew Dosunmu in April 2012. AFFRM releases Ava DuVernay's, "Middle of Nowhere," Winner of the 2012 Sundance Film Festival for Best Director, on October 12, 2012.
Read more about this topic: Ava Du Vernay
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