Concept
Before the Primula, all Fiat Group passenger cars were rear-wheel drive; the larger models followed the classic FR layout (front engine powering the rear axle), and small cars were rear-engined. Meanwhile, a practical concept emerged, namely the front-wheel drive layout with the engine mounted transversely, which allowed for very efficient space utilization. First popularized by the Mini, it also found its way to other, bigger models, starting with BMC's Austin/Morris 1100.
Fiat's chief designer, Dante Giacosa, recognized the potential of the concept, but the company decided to experiment without risking damage to the image of its popular Fiat-branded cars. Thus the Autobianchi Primula emerged—a car marketed under a less crucial nameplate, for which it was an entry into a whole new class of vehicles.
Read more about this topic: Autobianchi Primula
Famous quotes containing the word concept:
“To find the length of an object, we have to perform certain
physical operations. The concept of length is therefore fixed when the operations by which length is measured are fixed: that is, the concept of length involves as much as and nothing more than the set of operations by which length is determined.”
—Percy W. Bridgman (1882–1961)
“Modern man, if he dared to be articulate about his concept of heaven, would describe a vision which would look like the biggest department store in the world, showing new things and gadgets, and himself having plenty of money with which to buy them. He would wander around open-mouthed in this heaven of gadgets and commodities, provided only that there were ever more and newer things to buy, and perhaps that his neighbors were just a little less privileged than he.”
—Erich Fromm (1900–1980)
“Behind the concept of woman’s strangeness is the idea that a woman may do anything: she is below society, not bound by its law, unpredictable; an attribute given to every member of the league of the unfortunate.”
—Christina Stead (1902–1983)