History
At the turn of the 20th century, publishers were ungoverned. A practice of inflating circulation figures to win advertising dollars was common. With little recourse, advertisers were forced to buy advertising based on exaggerated circulation claims.
Determined to end deceptive industry practices, advertisers, advertising agencies and responsible publishers banded together to establish an industry organization to independently verify circulation. In 1914, ABC was created.
Read more about this topic: Audit Bureau Of Circulations (North America)
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