Audit Bureau of Circulations (North America)

Audit Bureau Of Circulations (North America)

The Audit Bureau of Circulations (ABC) of North America is a non-profit media-auditing organization. It is one of several organizations, operating in different parts of the world, that audits print and digital circulation, websites, apps, and audience information for magazines, newspapers, and other publications produced by its members.

ABC is a forum of magazine and newspaper publishers, advertisers and advertising agencies, similar to BPA Worldwide. As a non-profit association, ABC is funded by dues and service fees paid by advertisers, advertising agencies and publishers in the U.S. and Canada. ABC provides credible, verified information critical to the media buying and selling process by conducting independent, third-party audits of print and digital circulation, readership and website activity. ABC also maintains an online database of audited circulation data. ABC’s digital arm, ABC Interactive, audits websites, smartphone and tablet apps, e-newsletters, social media and digital technology platforms.