Audiobook - Audiobooks in India

Audiobooks in India

Audiobooks in India started to take shape a little later as compared to the rest of the world. Only by 2010 have Audiobooks gained began to gain popularity in the Indian market. This despite the fact that India has the second largest English speaking population and publishes the third highest number of English books in the world. This is primarily due to lack of previous organised efforts on the part of publishers and authors. The marketing efforts and availability of Audiobooks has made India as one of the fastest growing Audiobooks markets in the world .

The lifestyle of urban Indian population and one of the highest daily commute time in world has also helped in making Audiobooks popular in the region. Business and Self Help books have widespread appeal and have been more popular than fiction/non-fiction. This is because Audiobooks are primarily seen as an avenue for self-improvement and education, rather than entertainment.