AMap's Methodology
aMap’s methodology is rigorous. A team of Telecontrol experts, three professors at IIM Ahmedabad has developed mathematical and statistical modules that help aMap in undertaking a very rigorous and coherent data health check every day. By virtue of large sample size and rigorous methodology, aMap’s data is very reliable, sensitive and stable.
Read more about this topic: Audience Measurement And Analytics Ltd. (a Map)
Famous quotes containing the word methodology:
“One might get the impression that I recommend a new methodology which replaces induction by counterinduction and uses a multiplicity of theories, metaphysical views, fairy tales, instead of the customary pair theory/observation. This impression would certainly be mistaken. My intention is not to replace one set of general rules by another such set: my intention is rather to convince the reader that all methodologies, even the most obvious ones, have their limits.”
—Paul Feyerabend (1924–1994)