Audience analysis is a task that is often performed by technical writers in a project's early stages. It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all communications need to be targeted towards the defined audience. Defining an audience requires the consideration of many factors, such as age, culture and knowledge of the subject. After considering all the known factors, a profile of the intended audience can be created, allowing writers to write in a manner that is understood by the intended audience.
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Famous quotes containing the words audience and/or analysis:
“Today’s comedian has a cross to bear that he built himself. A comedian of the older generation did an “act” and he told the audience, “This is my act.” Today’s comic is not doing an act. The audience assumes he’s telling the truth. What is truth today may be a damn lie next week.”
—Lenny Bruce (1925–1966)
“The spider-mind acquires a faculty of memory, and, with it, a singular skill of analysis and synthesis, taking apart and putting together in different relations the meshes of its trap. Man had in the beginning no power of analysis or synthesis approaching that of the spider, or even of the honey-bee; but he had acute sensibility to the higher forces.”
—Henry Brooks Adams (1838–1918)