Au (mobile Phone Company) - Naming

Naming

According to ZYXYZ, the brand creator, the name "au" is based on the Japanese verbs for "meet" (δΌšγ†) and "unite" (εˆγ†) (both pronounced au). However, KDDI explains that au comes from two letters which stand for few words. "A" is for access, always and amenity, and "U" is for unique, universal and user. There is also a phrase, "access to u(you)" that goes along the brand name.

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Famous quotes containing the word naming:

    “Husband,
    who am I to reject the naming of foods
    in a time of famine?”
    —Anne Sexton (1928–1974)

    “See, see where Christ’s blood streams in the firmament!
    One drop would save my soul—half a drop! ah, my Christ!—
    Ah, rend not my heart for naming of my Christ!—
    Yet will I call on him!—O, spare me, Lucifer!—
    Where is it now? ‘T is gone; and see where God
    Stretcheth out his arm, and bends his ireful brows!—
    Mountains and hills, come, come and fall on me,
    And hide me from the heavy wrath of God!”
    —Christopher Marlowe (1564–1593)

    “The night is itself sleep
    And what goes on in it, the naming of the wind,
    Our notes to each other, always repeated, always the same.”
    —John Ashbery (b. 1927)