Attitude-behavior Relationship
The effects of attitudes on behaviors represents a significant research enterprise within psychology. Two theoretical approaches have dominated this research: the theory of reasoned action and, its theoretical descendant, the theory of planned behavior, both of which are associated with Icek Ajzen. Both of these theories describe the link between attitude and behavior as a deliberative process, with an individual actively choosing to engage in an attitude-related behavior. An alternative model, called MODE for "Motivation and Opportunity as DEterminants" was proposed by Russell H. Fazio, which focuses on motivations and opportunities for deliberative attitude-related behavior to occur. MODE is a Dual process theory that expects deliberative attitude-behavior linkages - like those modeled by the theory of planned behavior - only occur when individuals have motivation to reflect upon their own attitudes.
Read more about this topic: Attitude (psychology)
Famous quotes containing the word relationship:
“Every relationship that does not raise us up pulls us down, and vice versa; this is why men usually sink down somewhat when they take wives while women are usually somewhat raised up. Overly spiritual men require marriage every bit as much as they resist it as bitter medicine.”
—Friedrich Nietzsche (1844–1900)