Service
Although ATA Airlines was marketed and advertised as a "low-cost airline carrier", it maintained many of the features which marked this airline as full service, at least by the standards American and European travelers have become accustomed to. Unlike many discount airline carriers in Europe, ATA offered complimentary features such as window shades and reclining airline seats on all of its airplanes, leather seats on most of its airplanes, adjustable head rest "wings" on many of its planes, limited AVOD audio visual on demand systems, complimentary assigned seating, complimentary checked luggage, complimentary soft drinks and non alcoholic beverage, complimentary bookings via website reservations, complimentary inter-airline baggage connection transfers, and frequent flyer programs.
ATA sold snacks and snack packs under the label Skyway Café. Upon military and most charter flights, ATA provided fully complimentary airline meals or depending upon flight length, snacks. On some flights ATA provided in-flight entertainment such as documentaries, comedies, "classic television," music videos, and music. ATA aircraft included up to eight audio channels. Some flights over five hours included films.
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Famous quotes containing the word service:
“We too are ashes as we watch and hear
The psalm, the sorrow, and the simple praise
Of one whose promised thoughts of other days
Were such as ours, but now wholly destroyed,
The service record of his youth wiped out,
His dream dispersed by shot, must disappear.”
—Karl Shapiro (b. 1913)
“Finally, your lengthy service ended,
Lay your weariness beneath my laurel tree.”
—Horace [Quintus Horatius Flaccus] (65–8)
“Let the good service of well-deservers be never rewarded with loss. Let their thanks be such as may encourage more strivers for the like.”
—Elizabeth I (1533–1603)