Service
Although ATA Airlines was marketed and advertised as a "low-cost airline carrier", it maintained many of the features which marked this airline as full service, at least by the standards American and European travelers have become accustomed to. Unlike many discount airline carriers in Europe, ATA offered complimentary features such as window shades and reclining airline seats on all of its airplanes, leather seats on most of its airplanes, adjustable head rest "wings" on many of its planes, limited AVOD audio visual on demand systems, complimentary assigned seating, complimentary checked luggage, complimentary soft drinks and non alcoholic beverage, complimentary bookings via website reservations, complimentary inter-airline baggage connection transfers, and frequent flyer programs.
ATA sold snacks and snack packs under the label Skyway Café. Upon military and most charter flights, ATA provided fully complimentary airline meals or depending upon flight length, snacks. On some flights ATA provided in-flight entertainment such as documentaries, comedies, "classic television," music videos, and music. ATA aircraft included up to eight audio channels. Some flights over five hours included films.
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Famous quotes containing the word service:
“The summer soldier and the sunshine patriot will, in this crisis, shrink from the service of his country; but he that stands it NOW deserves the love and thanks of man and woman.”
—Thomas Paine (1737–1809)
“This was a great point gained; the archdeacon would certainly not come to morning service at Westminster Abbey, even though he were in London; and here the warden could rest quietly, and, when the time came, duly say his prayers.”
—Anthony Trollope (1815–1882)