Service
Although ATA Airlines was marketed and advertised as a "low-cost airline carrier", it maintained many of the features which marked this airline as full service, at least by the standards American and European travelers have become accustomed to. Unlike many discount airline carriers in Europe, ATA offered complimentary features such as window shades and reclining airline seats on all of its airplanes, leather seats on most of its airplanes, adjustable head rest "wings" on many of its planes, limited AVOD audio visual on demand systems, complimentary assigned seating, complimentary checked luggage, complimentary soft drinks and non alcoholic beverage, complimentary bookings via website reservations, complimentary inter-airline baggage connection transfers, and frequent flyer programs.
ATA sold snacks and snack packs under the label Skyway Café. Upon military and most charter flights, ATA provided fully complimentary airline meals or depending upon flight length, snacks. On some flights ATA provided in-flight entertainment such as documentaries, comedies, "classic television," music videos, and music. ATA aircraft included up to eight audio channels. Some flights over five hours included films.
Read more about this topic: ATA Airlines
Famous quotes containing the word service:
“Barnard’s greatest war service ... was the continuance of full-scale instruction in the liberal arts ... It was Barnard’s responsibility to keep alive in the minds of young people the great liberal tradition of the past and the study of philosophy, of history, of Greek.”
—Virginia Crocheron Gildersleeve (1877–1965)
“The man of large and conspicuous public service in civil life must be content without the Presidency. Still more, the availability of a popular man in a doubtful State will secure him the prize in a close contest against the first statesman of the country whose State is safe.”
—Rutherford Birchard Hayes (1822–1893)
“You had to face your ends when young
‘Twas wine or women, or some curse
But never made a poorer song
That you might have a heavier purse,
Nor gave loud service to a cause
That you might have a troop of friends.”
—William Butler Yeats (1865–1939)