Social Responsibility
Aston Villa has a unique relationship with the Acorns Children's Hospice charity that is groundbreaking in English football. In a first for the Premier League, Aston Villa donated the front of the shirt on their kit, usually reserved for high-paying sponsorships, to Acorns Hospice so that the charity would gain significant additional visibility and greater fund raising capabilities. Outside of the shirt sponsorship the club have paid for almost 300 national days of hospice care for the charity as well as regularly providing player visits to hospice locations.
In September 2010, Aston Villa launched an initiative at Villa Park called Villa Midlands Food (VMF) where the club will spend two years training students with Aston Villa Hospitality and Events in association with Birmingham City Council. The club will open a restaurant in the Trinity Road Stand staffed with 12 students recruited from within a ten-mile (16 km) radius of Villa Park with the majority of the food served in the restaurant sourced locally.
Read more about this topic: Aston Villa F.C.
Famous quotes containing the word social:
“The one prudence in life is concentration; the one evil is dissipation: and it makes no difference whether our dissipations are coarse or fine; property and its cares, friends and a social habit, or politics, or music, or feasting. Everything is good which takes away one plaything and delusion more, and drives us home to add one stroke of faithful work.”
—Ralph Waldo Emerson (1803–1882)