Lore
A famous story about association rule mining is the "beer and diaper" story. A purported survey of behavior of supermarket shoppers discovered that customers (presumably young men) who buy diapers tend also to buy beer. This anecdote became popular as an example of how unexpected association rules might be found from everyday data. There are varying opinions as to how much of the story is true. Daniel Powers says:
In 1992, Thomas Blischok, manager of a retail consulting group at Teradata, and his staff prepared an analysis of 1.2 million market baskets from about 25 Osco Drug stores. Database queries were developed to identify affinities. The analysis "did discover that between 5:00 and 7:00 p.m. that consumers bought beer and diapers". Osco managers did NOT exploit the beer and diapers relationship by moving the products closer together on the shelves.
Read more about this topic: Association Rule Learning
Famous quotes containing the word lore:
“OUR Latin books in motly row,
Invite us to our task—
Gay Horace, stately Cicero:
Yet there’s one verb, when once we know,
No higher skill we ask:
This ranks all other lore above—
We’ve learned “’Amare’ means ‘to love’!””
—Lewis Carroll [Charles Lutwidge Dodgson] (1832–1898)
“The lore of our fathers is a fabric of sentences. In our hands it develops and changes, through more or less arbitrary and deliberate revisions and additions of our own, more or less directly occasioned by the continuing stimulation of our sense organs. It is a pale gray lore, black with fact and white with convention. But I have found no substantial reasons for concluding that there are any quite black threads in it, or any white ones.”
—Willard Van Orman Quine (b. 1908)
“The lore of our fathers is a fabric of sentences.... It is a pale gray lore, black with fact and white with convention. But I have found no substantial reasons for concluding that there are any quite black threads in it, or any white ones.”
—Willard Van Orman Quine (b. 1908)