Artificial Christmas Tree - Sales and Usage

Sales and Usage

Artificial trees became increasingly popular during the late 20th century. Users of artificial Christmas trees assert that they are more convenient, and, because they are reusable, much cheaper than their natural alternative. Between 2001 and 2007 artificial Christmas tree sales jumped from 7.3 million to 17.4 million.

In 1992, in the United States, about 46 percent of homes displaying Christmas trees displayed an artificial tree. Twelve years later, a 2004 ABC News/Washington Post poll revealed that 58 percent of U.S. residents used an artificial tree instead of a natural tree. The real versus artificial tree debate has been popular in mass media through the early 21st century. The debate is a frequent topic of news articles during the Christmas holiday season. Early 21st century coverage of the debate focused on the decrease in natural Christmas tree sales, and rise in artificial tree sales over the late 1990s and early 2000s.

The rise in popularity of artificial trees did not go unnoticed by the Christmas tree farming industry in the United States. In 2004, the U.S. Christmas tree industry hired the advertising agency Smith-Harroff to spearhead an ad campaign aimed at rejuvenating lagging sales of natural trees. A 1975 poll by Michigan State University showed the reasons why consumers were beginning to prefer artificial over natural Christmas trees. The reasons included safety, one-time purchasing, and environmental responsibility but the biggest reason respondents gave pollsters was no messy needle clean up.