Arthur Godfrey - Radio

Radio

On leaving the Coast Guard, Godfrey became a radio announcer for the Baltimore station WFBR (now WJZ (AM)) and moved the short distance to Washington, D.C. to become a staff announcer for NBC-owned station WRC the same year and remained there until 1934.

Recovering from a near-fatal automobile accident en route to a flying lesson in 1931 (by which time he was already an avid flyer), he decided to listen closely to the radio and realized that the stiff, formal style then used by announcers could not connect with the average radio listener; the announcers spoke in stentorian tones, as if giving a formal speech to a crowd and not communicating on a personal level. Godfrey vowed that when he returned to the airwaves, he would affect a relaxed, informal style as if he were talking to just one person. He also used that style to do his own commercials and became a regional star.

In addition to announcing, Godfrey sang and played the ukulele. In 1934 he became a freelance entertainer, but eventually based himself on a daily show titled Sundial on CBS-owned station WJSV (now WFED) in Washington. Godfrey was the station's morning disc jockey, playing records, delivering commercials (often with tongue in cheek; a classic example had him referring to Bayer Aspirin as "bare ass prin"), interviewing guests, and even reading news reports during his three-hour shift. Godfrey loved to sing, and would frequently sing random verses during the "talk" portions of his program. In 1937, he was a host on Professor Quiz, radio's first successful quiz program. One surviving broadcast from 1939 has Godfrey unexpectedly turning on his microphone to harmonize with The Foursome's recording of "There'll Be Some Changes Made."

He knew President Franklin D. Roosevelt, who listened to his Washington program, and through Roosevelt's intercession, he received a commission in the U.S. Naval Reserve before World War II. Godfrey eventually moved his base to the CBS station in New York City, then known as WABC (now WCBS), and was heard on both WJSV and WABC for a time. In the autumn of 1942, he also became the announcer for Fred Allen's Texaco Star Theater show on the CBS network, but a personality conflict between Allen and Godfrey led to his early release from the show after only six weeks.

Godfrey became nationally known in April 1945 when, as CBS's morning-radio man in Washington, he took the microphone for a live, firsthand account of President Roosevelt's funeral procession. The entire CBS network picked up the broadcast, later preserved in the Edward R. Murrow and Fred W. Friendly record series, I Can Hear it Now. Unlike the tight-lipped news reporters and commentators of the day, who delivered breaking stories in an earnest, businesslike manner, Arthur Godfrey's tone was sympathetic and neighborly, lending immediacy and intimacy to his words. When describing new President Harry S. Truman's car in the procession, Godfrey fervently said, in a choked voice, "God bless him, President Truman." Godfrey broke down in tears and cued the listeners back to the studio. The entire nation was moved by his emotional outburst.

Godfrey made such an impression on the air that CBS gave him his own morning time slot on the nationwide network. Arthur Godfrey Time was a Monday-Friday show that featured his monologues, interviews with various stars, music from his own in-house combo and regular vocalists. Godfrey's monologues and discussions were unscripted, and went wherever he chose. "Arthur Godfrey Time" remained a late morning staple on the CBS Radio Network schedule until 1972.

In 1947, Godfrey had a surprise hit record with the novelty "Too Fat Polka (She's Too Fat For Me)" written by Ross MacLean and Arthur Richardson. The song's popularity led to the Andrews Sisters recording a version adapted to the women's point-of-view.

Godfrey's morning show was supplemented by a primetime variety show, Arthur Godfrey's Talent Scouts, broadcasting from the CBS Studio Building at 49 East 52nd Street where he had his main office. This variety show, a showcase for rising young performers, was a slight variation of CBS's successful Original Amateur Hour. Some of the performers had made public appearances in their home towns and were recommended to Godfrey by friends or colleagues. These "sponsors" would accompany the performers to the broadcast and introduce them to Godfrey on the air. Two acts from the same 1948 broadcast were Wally Cox and The Chordettes. Both were big hits that night, and both were signed to recording contracts. Godfrey took special interest in The Chordettes, who sang his kind of barbershop-quartet harmony, and he soon made them part of his broadcasting and recording "family."

Performers who appeared on Talent Scouts included Lenny Bruce, Don Adams, Tony Bennett, Patsy Cline, Pat Boone, opera singer Marilyn Horne, Roy Clark, and Irish vocalist Carmel Quinn. Later, he promoted "Little Godfrey" Janette Davis to a management position as the show's talent coordinator. Three notable acts rejected for the show were Elvis Presley, Sonny Till & The Orioles, and The Four Freshmen. Following his appearances on the Louisiana Hayride, Presley traveled to New York for an unsuccessful Talent Scouts audition in April 1955; after the Talent Scouts staff rejected The Orioles, they went on to have a hit record with "Crying in the Chapel" and kicked off the "bird group" trend of early rock 'n' roll.

Godfrey was also an avid amateur radio operator, with the station call sign K4LIB. He was a member of the National Association of Broadcasters Hall of Fame in the radio division.