Importance
Arousal is important in regulating consciousness, attention, and information processing. It is crucial for motivating certain behaviours, such as mobility, the pursuit of nutrition, the fight-or-flight response and sexual activity (see Masters and Johnson's human sexual response cycle, where it is known as the arousal phase). It is also very important in emotion, and has been included as a part of many influential theories such as the James-Lange theory of emotion. According to Hans Eysenck, differences in baseline arousal level lead people to be either extroverts or introverts. Later research suggest it is most likely that extroverts and introverts have different arousability. Their baseline arousal level is the same, but the response to stimulation is different.
The Yerkes-Dodson Law states that there is a relationship between arousal and task performance, essentially arguing that there is an optimal level of arousal for performance, and too little or too much arousal can adversely affect task performance. One interpretation of the Yerkes-Dodson Law is the Easterbrook Cue-Utilisation hypothesis. Easterbrook states that an increase of arousal leads to a decrease in number of cues that can be utilised.
In positive psychology, arousal is described as a response to a difficult challenge for which the subject has moderate skills.
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