Arnott's Poison Scare
In 1997, Arnott's Biscuits was subject to an extortion bid by a Queensland extortioner who threatened to poison packets of Arnott's Monte Carlo biscuits in South Australia and Victoria. The company conducted a massive recall and publicity campaign, publishing the extortionist's threats and demands in full-page newspaper ads. The recall cost the company A$22 million, but Arnott's was praised for its openness and honesty in dealing with the crisis.
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Famous quotes containing the words poison and/or scare:
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We’re the poison in your human machine
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God Save the Queen”
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