Arnott's Poison Scare
In 1997, Arnott's Biscuits was subject to an extortion bid by a Queensland extortioner who threatened to poison packets of Arnott's Monte Carlo biscuits in South Australia and Victoria. The company conducted a massive recall and publicity campaign, publishing the extortionist's threats and demands in full-page newspaper ads. The recall cost the company A$22 million, but Arnott's was praised for its openness and honesty in dealing with the crisis.
Read more about this topic: Arnott's Biscuits Holdings
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“The fruits eaten temperately need not make us ashamed of our appetites, nor interrupt the worthiest pursuits. But put an extra condiment into your dish, and it will poison you.”
—Henry David Thoreau (1817–1862)
“They cannot scare me with their empty spaces
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I have it in me so much nearer home
To scare myself with my own desert places.”
—Robert Frost (1874–1963)