St Kilda Football Club
Fraser joined the St Kilda Football Club in 2005 after consulting assignments with the club over the previous four years before being appointed CEO on 1 July 2006.
Despite speculation linking Fraser with a move back to the Gold Coast, as the new CEO of the AFL Club GC17, he repeatedly stated his loyalty to St Kilda.
Since his appointment Fraser, along with the club's new board, have undertaken a number of initiatives with a vision of continually improving the operation of club and building the Club as an AFL powerhouse, including:
- Announced the club's move to Belvedere Park, Frankston, in 2010/11 along with the development of a state-of-the-art training and administration facility.
- Announced major sponsor JELD-WEN who signed with the club for three years.
- Announced other new sponsors including UD Trucks, ISC, Parks Victoria, Maximum Capital, Marshall Batteries and 2XU as well as re-signing Musashi, Coca-Cola, Linen House and Jayco.
- Key football appointments including Coach Ross Lyon, Matthew Drain as General Manager of Football, David Misson as General Manager of Strength and Conditioning, Dr Tim Barber as the club doctor, Paul Montgomery as head of sport science and Andrew Wallis as Head physiotherapists all joined under Frasers time as CEO.
- Launched the 'Saints in the Community' program including a partnership with Parks Victoria and 'Keep The Bay Clean' initiative.
- Launched the 'Saints Central' website.
- Moved the VFL affiliate club from Casey to Sandringham which brought St Kilda back to its heartland, cementing the Saints as the Bayside club. The move also opened up the southern corridor to Frankston.
Read more about this topic: Archie Fraser
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