Endorsements
Nearly every year, the group endorses products for different companies such as Coca-Cola, House Foods, and au by KDDI. Since 2008, Arashi has been appearing in au by KDDI's exclusive mobile phone commercials. In 2010, Arashi began to endorse for Nintendo by appearing in various Wii Party commercials to promote the game. In 2011, the group also endorsed the company as well by appearing in all eight Mario Kart 7 commercials to promote the game. Most of Arashi's singles have been used as theme songs for dramas such as Stand Up!! and Maō, movies such as Hana Yori Dango Final and Yatterman, and commercials.
In 2004, "Hero" was used as the theme song for the 2004 Summer Olympics news coverage on NTV. In 2008, "Kaze no Mukō e" was used for the 2008 Summer Olympics on NTV. In 2010, their song "Yurase, Ima o" was used as the theme song for the 2010 Winter Olympics news coverage on NTV. For NTV's coverage of the 2012 Summer Olympics, the theme song is called "Akashi" from their album Popcorn.
On April 8, 2010, the Japan Tourism Agency appointed Arashi as the navigators for their "Japan Endless Discovery" national tourism campaign. Arashi appeared in commercials, which aired in East Asia, to encourage people from overseas to visit Japan.
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