Apple Inc. Advertising
In the past two decades, Apple Inc. has become well known for its advertisements. Its most significant ad campaigns include the "1984" Super Bowl commercial, the 1990s Think Different campaign, and the "iPod people" of the 2000s.
Since the original Macintosh Super Bowl commercial in 1984, which mimicked imagery from George Orwell's 1984, Apple has maintained a style of homage to contemporary visual art in many of its more famous ad campaigns. For example, the Think Different campaign linked Apple to famous social figures—including artist John Lennon and freedom fighter Mahatma Gandhi.
Its campaigns have been met with some controversy, with Apple running into legal issues with artists and corporations alike, including visual artist Louie Psihoyos and shoe company Lugz.
In 1997 the Think Different campaign introduced a new slogan for the company. This was followed in 2002 by the Switch campaign. Another recent advertising campaign by Apple is Get a Mac.
Read more about Apple Inc. Advertising: 1980–1985, 1985–1990, 1990–1995, Criticism
Famous quotes containing the words apple and/or advertising:
“A man may build a complicated piece of mechanism, or pilot a steamboat, but not more than five out of ten know how the apple got into the dumpling.”
—Edward A. Boyden, U.S. women’s magazine contributor. The Woman’s Magazine, pp. 423-5 (April 1888)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)