Apple Inc. Advertising
In the past two decades, Apple Inc. has become well known for its advertisements. Its most significant ad campaigns include the "1984" Super Bowl commercial, the 1990s Think Different campaign, and the "iPod people" of the 2000s.
Since the original Macintosh Super Bowl commercial in 1984, which mimicked imagery from George Orwell's 1984, Apple has maintained a style of homage to contemporary visual art in many of its more famous ad campaigns. For example, the Think Different campaign linked Apple to famous social figures—including artist John Lennon and freedom fighter Mahatma Gandhi.
Its campaigns have been met with some controversy, with Apple running into legal issues with artists and corporations alike, including visual artist Louie Psihoyos and shoe company Lugz.
In 1997 the Think Different campaign introduced a new slogan for the company. This was followed in 2002 by the Switch campaign. Another recent advertising campaign by Apple is Get a Mac.
Read more about Apple Inc. Advertising: 1980–1985, 1985–1990, 1990–1995, Criticism
Famous quotes containing the words apple and/or advertising:
“she in the kitchen
aproned young and lovely wanting my baby
and so happy about me she burns the roast beef
and comes crying to me and I get up from my big papa chair
saying Christmas teeth! Radiant brains! Apple deaf!”
—Gregory Corso (b. 1930)
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)