An appeal to fear (also called argumentum ad metum or argumentum in terrorem) is a fallacy in which a person attempts to create support for an idea by using deception and propaganda in attempts to increase fear and prejudice toward a competitor. The appeal to fear is common in marketing and politics.
Read more about Appeal To Fear: Logic, Example, Fear, Uncertainty and Doubt, As Persuasion
Famous quotes containing the words appeal to, appeal and/or fear:
“Now I appeal to you, brothers and sisters, by the name of our Lord Jesus Christ, that all of you be in agreement and that there be no divisions among you, but that you be united in the same mind and the same purpose.”
—Bible: New Testament, 1 Corinthians 1:10.
“Peace does not appear so distant as it did. I hope it will come soon, and come to stay; and so come as to be worth the keeping in all future time. It will then have been proved that, among free men, there can be no successful appeal from the ballot to the bullet; and that they who take such appeal are sure to lose their case, and pay the cost.”
—Abraham Lincoln (1809–1865)
“Love is at the root of all healthy discipline. The desire to be loved is a powerful motivation for children to behave in ways that give their parents pleasure rather than displeasure. it may even be our own long-ago fear of losing our parents’ love that now sometimes makes us uneasy about setting and maintaining limits. We’re afraid we’ll lose the love of our children when we don’t let them have their way.”
—Fred Rogers (20th century)