An appeal to fear (also called argumentum ad metum or argumentum in terrorem) is a fallacy in which a person attempts to create support for an idea by using deception and propaganda in attempts to increase fear and prejudice toward a competitor. The appeal to fear is common in marketing and politics.
Read more about Appeal To Fear: Logic, Example, Fear, Uncertainty and Doubt, As Persuasion
Famous quotes containing the words appeal to, appeal and/or fear:
“Logic is like the sword—those who appeal to it, shall perish by it.”
—Samuel Butler (1835–1902)
“The appeal of the New Right is simply that it seems to promise that nothing will change in the domestic realm. People are terrified of change there, because it’s the last humanizing force left in society, and they think, correctly, that it must be retained.”
—Gerda Lerner (b. 1920)
“I am a very foolish fond old man,
Fourscore and upward, not an hour more nor less;
And to deal plainly,
I fear I am not in my perfect mind.”
—William Shakespeare (1564–1616)