An appeal to fear (also called argumentum ad metum or argumentum in terrorem) is a fallacy in which a person attempts to create support for an idea by using deception and propaganda in attempts to increase fear and prejudice toward a competitor. The appeal to fear is common in marketing and politics.
Read more about Appeal To Fear: Logic, Example, Fear, Uncertainty and Doubt, As Persuasion
Famous quotes containing the words appeal to, appeal and/or fear:
“The beginning of human knowledge is through the senses, and the fiction writer begins where human perception begins. He appeals through the senses, and you cannot appeal to the senses with abstractions.”
—Flannery O’Connor (1925–1964)
“Vernacular buildings are not the sentimental, picturesque backdrop to real life. They may be beautiful, but that is beside the point. They have emerged out of hard necessities, hard work and hard lives. Their appeal lies in the sense they make.”
—Gillian Darley (b. 1940)
“Do you not fear God, since you are under the same sentence of condemnation?”
—Bible: New Testament, Luke 23:40.
One of the criminals crucified with Jesus , to the other.