An appeal to fear (also called argumentum ad metum or argumentum in terrorem) is a fallacy in which a person attempts to create support for an idea by using deception and propaganda in attempts to increase fear and prejudice toward a competitor. The appeal to fear is common in marketing and politics.
Read more about Appeal To Fear: Logic, Example, Fear, Uncertainty and Doubt, As Persuasion
Famous quotes containing the words appeal to, appeal and/or fear:
“Whether there be any such moral principles, wherein all men do agree, I appeal to any, who have been but moderately conversant in the history of mankind, and looked abroad beyond the smoke of their own chimneys. Where is that practical truth, that is universally received without doubt or question, as it must be, if innate?”
—John Locke (1632–1704)
“... life is moral responsibility. Life is several other things, we do not deny. It is beauty, it is joy, it is tragedy, it is comedy, it is psychical and physical pleasure, it is the interplay of a thousand rude or delicate motions and emotions, it is the grimmest and the merriest motley of phantasmagoria that could appeal to the gravest or the maddest brush ever put to palette; but it is steadily and sturdily and always moral responsibility.”
—Elizabeth Stuart Phelps (1844–1911)
“Some men love truth so much that they seem in continual fear lest she should catch cold on over-exposure.”
—Samuel Butler (1835–1902)