An appeal to advantage is a rhetorical device in which the speaker encourages his or her audience to perform some action by representing that action as being in the audience's best interest.
An appeal to advantage can also be a request from someone in a position of power to someone who is in a socially subordinate position; the request is specifically for the subordinate to perform an act contrary to the subordinate's wishes, such that the subordinate is forced to commit the act in order to satisfy a more significant need. The appeal is specifically most expedient or advantageous to the person in power, but is also presented as forwarding the subordinate's interests in some significant way.
Read more about Appeal To Advantage: Examples
Famous quotes containing the words appeal to, appeal and/or advantage:
“Now I appeal to you, brothers and sisters, by the name of our Lord Jesus Christ, that all of you be in agreement and that there be no divisions among you, but that you be united in the same mind and the same purpose.”
—Bible: New Testament, 1 Corinthians 1:10.
“Whether there be any such moral principles, wherein all men do agree, I appeal to any, who have been but moderately conversant in the history of mankind, and looked abroad beyond the smoke of their own chimneys. Where is that practical truth, that is universally received without doubt or question, as it must be, if innate?”
—John Locke (1632–1704)
“Everything has been said yet few have taken advantage of it. Since all our knowledge is essentially banal, it can only be of value to minds that are not.”
—Raoul Vaneigem (b. 1934)