Doo-Wop
Captivated by the popularity of secular vocal groups named after birds, such as The Orioles, Berman re-christened a Gospel group generally known as The Selah Jubilee Singers, but recording for her as the Southern Harmonaires, as The Larks and began to record them in popular material. The Larks scored a #5 spot on the R&B chart with "Eyesight To The Blind" in 1951, along with a couple of other numbers, but the group split in 1952. Berman stuck to her guns and renamed the Royal Sons Quintet The "5" Royales whose success even succeeded that of The Larks. In 1954, Apollo established a subsidiary called Lloyd's Records exclusively devoted to doo-wop, including recordings of a new edition of The Larks organized under their only remaining member, Gene Mumford.
Read more about this topic: Apollo Records (1944)