The AOL TopSpeed Super Bowl XXXVIII Halftime Show was a halftime segment on the TV program The NFL on CBS at Super Bowl XXXVIII. The show was sponsored by America Online's TopSpeed software for dial-up Internet service.
It was produced by Viacom's MTV and CBS Sports. (Since then, Viacom has split into two companies, CBS Corporation, which owns CBS, and Viacom, which owns MTV.) It included a performance with singers Janet Jackson, P. Diddy, Kid Rock and Nelly. It also included a summary of the first half of the game between the New England Patriots and the Carolina Panthers, with comments by the analysts of The NFL Today, Jim Nantz, Dan Marino, Deion Sanders and Boomer Esiason, who also hosted the special called The NFL Today at the Super Bowl. The summary included views of the game taken with EyeVision TV cameras developed by CBS Sports and Carnegie Mellon University's camera vision researcher Takeo Kanade.
The AOL TopSpeed Super Bowl XXXVIII Halftime Show included TV commercials, including spots for AOL TopSpeed, Anheuser-Busch's Budweiser, Bayer AG/GlaxoSmithKline's Levitra, Eli Lilly's Cialis, Pepsi, and Pizza Hut's Four for All pizza, which featured the Muppets.
It was the second time that MTV organized a Super Bowl halftime segment with CBS Sports. The previous one was the E-Trade Super Bowl XXXV Halftime Show, which was sponsored by E-Trade Financial. The performers were Aerosmith, 'N Sync, Britney Spears, Nelly and Mary J. Blige. On that Super Bowl the Baltimore Ravens became National Football League champions.
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