Publication
Each book in the series revolved around a given event during the war waged between the Animorphs and the invading Yeerks, the first book detailing how the Animorphs came to have their power. Within a year and a half after the first book was published, the series had close to ten million copies in print, with Scholastic claiming a "stronger initial sell-in," than any of its other series up to that time. The series debut was preceded by a large marketing campaign which included posters on buildings, giveaway items in bookstores, and ads on Nickelodeon TV.
Read more about this topic: Animorphs
Famous quotes containing the word publication:
“An action is the perfection and publication of thought. A right action seems to fill the eye, and to be related to all nature.”
—Ralph Waldo Emerson (1803–1882)
“I would rather have as my patron a host of anonymous citizens digging into their own pockets for the price of a book or a magazine than a small body of enlightened and responsible men administering public funds. I would rather chance my personal vision of truth striking home here and there in the chaos of publication that exists than attempt to filter it through a few sets of official, honorably public-spirited scruples.”
—John Updike (b. 1932)
“Of all human events, perhaps, the publication of a first volume of verses is the most insignificant; but though a matter of no moment to the world, it is still of some concern to the author.”
—Herman Melville (1819–1891)