Corporate Social Responsibility
In an attempt to keep their image as fun, wholesome family entities, many animation studios are currently setting up arms for conducting activities related to Corporate Social Responsibility. Though many studios are still waking up to the possibilities of branding under these initiatives,the Walt Disney Company has already set up many programs in order to cement its image as an entity that is socially responsible.
Among the many programs initiated by Disney are the annual Enviroports (i.e. environmental report) that Disney now publishes yearly to keep its shareholders in touch with exactly how it attempts to optimize the company's operational impact on environmental issues such as reduction of waste, fossil-fuel use, and greenhouse gas emissions, as well as improved eco-system protection. This has led to appreciation by many third parties such as the Boston College Center for Corporate Citizenship and Reputation Institute, which ranks Disney 2nd in a Corporate Social Responsibility Index, with a score of 81.33, devised in 2010. The report also establishes that Disney has improved its performance year-on-year and is second on two out of the three categories listed for measurement. The CSR activities of The Walt Disney Company can be found here The Walt Disney Company#Corporate social responsibility.
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