Angie's List - History

History

Formerly headquartered in Columbus, Ohio, Angie's List was co-founded by William "Bill" Oesterle and Angie Hicks in 1995. It was inspired by Hicks' search for a reliable contractor in suburban Columbus on behalf of Oesterle, a venture capitalist and her former supervisor. She relocated to Columbus to join him in creating Angie's List, which started as a call-in service and publication for reviews about home and lawn care. Hicks went door-to-door, signing up members and collecting ratings on local contractors. For a year, it was called "Columbus Neighbors", the name and idea being patterned after the Indianapolis, Indiana-based community publication, Unified Neighbors. After solely recruiting more than 1,000 members in Columbus within one year, Hicks turned to Oesterle to raise money from investors in order to develop the business at a steady pace.

In 1996, Angie's List purchased Unified Neighbors, from creator Bill Corbin and relocated its headquarters to Indianapolis. By 1999, the database of local services and reviews was moved to the internet. During the ensuing years, their customer base and business relationships grew throughout North America, while also expanding to include additional service industries such as health care and auto care.

CNN Money featured Angie's List as one of the 100 fastest-growing inner city businesses in the nation, with their 2009 revenues reaching $45.6 million in 2011. According to their 10k, Angie's List's revenue last fiscal year was $90M.

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