History
No one is absolutely sure who was the first to undergo anal bleaching, but it is clear where the trend originated. Adult actresses and other adult entertainers were the first to undergo the anal bleaching process in an effort to ensure that their skin tone matched all over their bodies. This spread to mainstream film stars in Hollywood once nudity became more prevalent in Hollywood movies. Soon enough, anal bleaching became somewhat popular in underground circles.
No one can point to a watershed moment where anal bleaching gained mainstream popularity, but once again, a series of events led to the relative boom in popularity it is experiencing now. In the early 2000s, Brazilian waxing became extremely popular for many reasons, such as the popularity of smaller swimsuits and lingerie, and because of the spread of pornography in the mainstream (much of today's pornography features women who are completely hairless). Once Brazilian waxing uncovered previously unseen parts of the female body, many women were embarrassed that the color of their private area did not match the rest of their bodies. These women began to look for a solution.
That’s when anal and genital bleaching began to gain mainstream appeal. It garnered several mentions in popular TV shows, movies such as Brüno and Bridesmaids, and magazines. Spas outside of Hollywood began offering it as a beauty treatment. Soon, drugstores and popular online outlets began offering a range of do it yourself anal bleaching creams, and anal and genital lightening began being offered as a laser-based treatment in cosmetic surgery centers. Although the popularity of anal bleaching is nowhere close to that of Brazilian waxing, it has definitely garnered plenty of mainstream recognition over the past several years.
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