Amy Diamond - Life Outside Music

Life Outside Music

Diamond keeps her private life separate from her singing career. She took the stage name of Amy Diamond when she released her first single, "What's in It for Me". She has said that she chose Diamond because it's her birthstone.

Despite her singing career, she goes to school and only rarely misses a day. According to her, there are promotional jobs only every now and then and most are on weekends. If there are gigs on the weekdays, she does the schoolwork as homework. She has mentioned in interviews that math, PE, and sewing are her favorite subjects in school. She regards her education as important, as it will allow her to do something else if the music doesn't work out or if she doesn't want to sing anymore; she has said that she wants to sing as long as it is fun. She has mentioned hairdressing as her future dream hobby. Despite her gigs, she has time to have holidays and she says the entertainment business hasn't been harsh on her. Her manager-father deals with the business side, and her parents support her in her career.

In 2006, Diamond received requests to do print modeling and television work in addition to her musical career. She appeared in a mail-order catalogue for Ellos, and did promotional work for Statoil and the sport store chain Stadium. In December, she appeared as an ice princess on Lassemajas detektivbyrå, a in the Swedish Christmas series. The show allowed her to demonstrate her figure skating skills.

In May 2008, the jewelry maker Tussilagosmycken launched a product called "Amy's Diamond". The piece is made of silver and has a diamond in the middle, and Amy's autograph on the back. She has recently done a single for the Barbie CGI feature "Barbie and the Diamond Castle" called "Connected".

In summer 2010 she hosted a 2nd season of 16 episodes for one of the SVT programmes – Bulldogg. It is a programme where kids can spend time with a dog when their parents don't want any animals in home. The premiere of 1st episode was on Sunday, 16 January 2011 on SVT. During spring 2011 Amy recorded the 3rd season of 16 Bulldogg.