Amstrad CPC - Software - Roland

In an attempt to give the CPC a recognisable mascot, a number of games by Amstrad's in-house software publisher Amsoft have been tagged with the Roland name. However, as the games had not been designed around the Roland character and only had the branding added later, the character design varies immensely, from a spiky-haired blonde teenager (Roland Goes Digging) to a white cube with legs (Roland Goes Square Bashing) or a mutant flea (Roland In The Caves). The only two games with similar gameplay and main character design are Roland in Time and its sequel Roland in Space. The Roland character was named after Roland Perry, one of the lead designers of the original CPC range.