Amp'd Mobile Canada
On March 14, 2007, Amp'd Mobile Canada was launched. It was based on a mobile virtual network operator (MVNO) partnership with Telus Mobility. Amp'd managed the marketing and multimedia content, while Telus Mobility handled the billing, customer care, retail aspects, and network.
On August 1, 2007, after noticing Amp'd Mobile's financial problems in the USA, Telus Mobility announced that it would be discontinuing Amp'd service in Canada. Multimedia content was quickly pulled down, but users could still obtain a similar service from Telus Mobility or other providers. A transition period ensured uninterrupted voice and messaging services. During this time, customers were contacted via phone and were instructed to transition to the Telus Mobility network or that of another provider.
Because the Amp'd Mobile phones were CDMA devices, it is very difficult to activate them on a cellular network today. Amp'd Mobile claimed that customers "will need to replace" their phones and service via Telus Mobility at no extra charge with a $300 credit. However, it is still possible to activate an Amp'd Mobile Phone with a CDMA carrier.
On March 17, 2008, nearly a year after Amp'd Mobile Canada's debut, Koodo Mobile was launched by Telus Mobility as their discount MVNO. More importantly, it targeted the youth demographic previously sought by Amp'd. Unlike Amp'd, Koodo does not provide multimedia content. Koodo does, however, offer customizable budget plans for unlimited SMS, MMS, social networking and up to 3 GB of Internet data.
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