Sale of The Sanctioning Body
The 2003 season had drastic changes because of the move of television coverage to the lower-rated Speed Channel. Robbins ended his involvement with ASA.
Car owner Steve Dale, along with a group of investors, purchased the ASA at the end of the 2003 season, and began massive changes for 2004 hoping for further expansion of the series.
The ASA then further expanded its Member Track program, hoping to deliver tracks to their side with a lower sanctioning fee than rival NASCAR's sanctioning fees. ASA did not have the high-dollar or high-exposure status NASCAR's Dodge Weekly Series offered.
Read more about this topic: American Speed Association
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