American Middle Class - Consumption

Consumption

The American middle class, at least those living the lifestyle, has become known around the world for conspicuous consumption. To this day, the professional middle class in the United States holds the world record for having the largest homes, most appliances, and most automobiles. In 2005, the average new home had a square footage of 2,434 square feet (roughly 226 square meters) with 58% of these homes having ceilings with heights in excess of nine feet on the first floor. As new homes only represent a small portion of the housing stock in the US, with most suburban homes having been built in the 1970s when the average square footage was 1,600, it is fair to assume that these large new suburban homes will be inhabited by members of the professional middle class.

Overall, many social critics and intellectuals, most of whom are members of the professional middle class themselves, have commented on the extravagant consumption habits of the professional middle class. It is also often pointed out that the suburban lifestyle of the American professional middle class is a major reason for its record consumption. The increasing materialism, even among such a highly educated class, is also often claimed to be connected to the notion of rugged individualism which gained popularity among the ranks of the professional middle class in the 1970s and 1980s.