Open Platform Approach
On February 2007, AMD had announced the "Better by Design" initiative to continue the success of the open platform approach for desktop back in early 2003 after the launch of Athlon 64 processors with a lack of chipset being developed by AMD, and open the platform to chipset vendors such as VIA, SiS, NVIDIA and from AMD subsidiary ATI. The initiative also includes platforms succeeding the Kite Refresh mobile platform.
Under the "Better by Design" initiative, AMD introduced a three-cell arrow sticker to identify mobile platform products, which the top cell being the processor (as Turion 64 X2). The middle cell for graphics accelerators as NVIDIA or ATI (as a result of retaining the use of "ATI Radeon" branding for graphics ), including onboard graphics (IGP), while the last cell representing the wireless (Wi-fi, IEEE 802.11 standard) or LAN solutions, provided by one of the following companies: Airgo, Atheros, Broadcom, Marvell, Qualcomm, and Realtek.
The stickers to be used will be further classified by the system performance according to the processor performance, and into five classes, each having different colours as well as different logos for each component, listed as follows:
| Class | Processor | Sticker | Related brands | Other components | |
|---|---|---|---|---|---|
| Border | Background | ||||
| Good Single-core | Mobile Sempron | grey | white | none | Graphics: ATI (Mobility Radeon/Radeon Xpress), NVIDIA (GeForce/nForce IGP) Wireless connectivity and management: Broadcom, Qualcomm, Atheros, Airgo, Marvell, Realtek |
| Good Dual-core | Athlon X2 | grey | white | ||
| Better Dual-core | Turion 64 X2 | Silver | Silver | ||
| Best Dual-core | Turion 64 X2 | Gold | Gold | ||
| Best Dual-core for digital media |
Turion 64 X2 | Silver | Silver w/ AMD Live! logo |
AMD Live! | |
| AMD Live! Ultra Notebook PC (Puma) | Turion Ultra | Black | Silver | ||
Read more about this topic: AMD Mobile Platform
Famous quotes containing the words open, platform and/or approach:
“The first principle of a free society is an untrammeled flow of words in an open forum.”
—Adlai Stevenson (1900–1965)
“It was a favor for which to be forever silent to be shown this vision. The earth beneath had become such a flitting thing of lights and shadows as the clouds had been before. It was not merely veiled to me, but it had passed away like the phantom of a shadow, skias onar, and this new platform was gained. As I had climbed above storm and cloud, so by successive days’ journeys I might reach the region of eternal day, beyond the tapering shadow of the earth.”
—Henry David Thoreau (1817–1862)
“Genuine polemics approach a book as lovingly as a cannibal spices a baby.”
—Walter Benjamin (1892–1940)