Open Platform Approach
On February 2007, AMD had announced the "Better by Design" initiative to continue the success of the open platform approach for desktop back in early 2003 after the launch of Athlon 64 processors with a lack of chipset being developed by AMD, and open the platform to chipset vendors such as VIA, SiS, NVIDIA and from AMD subsidiary ATI. The initiative also includes platforms succeeding the Kite Refresh mobile platform.
Under the "Better by Design" initiative, AMD introduced a three-cell arrow sticker to identify mobile platform products, which the top cell being the processor (as Turion 64 X2). The middle cell for graphics accelerators as NVIDIA or ATI (as a result of retaining the use of "ATI Radeon" branding for graphics ), including onboard graphics (IGP), while the last cell representing the wireless (Wi-fi, IEEE 802.11 standard) or LAN solutions, provided by one of the following companies: Airgo, Atheros, Broadcom, Marvell, Qualcomm, and Realtek.
The stickers to be used will be further classified by the system performance according to the processor performance, and into five classes, each having different colours as well as different logos for each component, listed as follows:
| Class | Processor | Sticker | Related brands | Other components | |
|---|---|---|---|---|---|
| Border | Background | ||||
| Good Single-core | Mobile Sempron | grey | white | none | Graphics: ATI (Mobility Radeon/Radeon Xpress), NVIDIA (GeForce/nForce IGP) Wireless connectivity and management: Broadcom, Qualcomm, Atheros, Airgo, Marvell, Realtek |
| Good Dual-core | Athlon X2 | grey | white | ||
| Better Dual-core | Turion 64 X2 | Silver | Silver | ||
| Best Dual-core | Turion 64 X2 | Gold | Gold | ||
| Best Dual-core for digital media |
Turion 64 X2 | Silver | Silver w/ AMD Live! logo |
AMD Live! | |
| AMD Live! Ultra Notebook PC (Puma) | Turion Ultra | Black | Silver | ||
Read more about this topic: AMD Mobile Platform
Famous quotes containing the words open, platform and/or approach:
“Rats!
They fought the dogs and killed the cats,
And bit the babies in the cradles,
And ate the cheeses out of the vats,
And licked the soup from the cooks’ own ladles,
Split open the kegs of salted sprats,
Made nests inside men’s Sunday hats,
And even spoiled the women’s chats
By drowning their speaking
With shrieking and squeaking
In fifty different sharps and flats.”
—Robert Browning (1812–1889)
“Do you know I believe that [William Jennings] Bryan will force his nomination on the Democrats again. I believe he will either do this by advocating Prohibition, or else he will run on a Prohibition platform independent of the Democrats. But you will see that the year before the election he will organize a mammoth lecture tour and will make Prohibition the leading note of every address.”
—William Howard Taft (1857–1930)
“... the ordinary is simply the universal observed from the surface, that the direct approach to reality is not without, but within. Touch life anywhere ... and you will touch universality wherever you touch the earth.”
—Ellen Glasgow (1873–1945)