Amal Hijazi - Contracts and Endorsements

Contracts and Endorsements

In early 2003, due to the success of her album Zaman Hijazi accepted a multi-million dollar promotional deal with Panasonic that included television commercials, point-of-purchase promotions, and Internet ties between Hijazi and the company. The contract generated much public attention and tabloid headlines because Hijazi was the first and sole representer and Arab ambasaddor of the company. The same year Hijazi took part in the launching of the international rally Formula one in Japan. Hijazi's presence at the rally was solely as a representative for the Middle East and as an international ambasaddor of Panasonic.

In 2004, Hijazi signed a contract with Stallions Records for the production of her album Bedawwar A Albi under the label Rotana. To ensure success Hijazi also signed a full-sponsorship deal with Pepsi and Future Television. In addition, Hijazi was also under the sponsorship of LG in 2006, for the promotion of her album Baya al Ward.

In 2007, Hijazi was approached by the Middle Eastern optical company Fashion Look and agreed to sign a $200,000 contract with them. Since them, the singer has appeared in a number of endorsement posters with the company. Fashion Look also sponsored Hijazi for the production of her single Nefsy Tefhamny.

Hijazi is also the first Arab brand ambassador of Dior and finished shooting her photo advertisements sometime in late April 2009. The photos were taken by famous Lebanese photographer Jean Claude Bejani who has previously worked with Hijazi before on her magazine and album covers