Development
The Allstate was the brainchild of Henry J. Kaiser, who saw Sears as another means to mass-market his slow-selling "Henry J" two-door sedan, introduced in 1950.
The Allstate was essentially a Henry J, but with a number of unique differences including Allstate badges on the hood and rear deck, a more upscale interior of Saran plaid or occasionally leather or smooth vinyl, special hubcaps/wheel covers, horn buttons and instrument bezels, a locking glove box and trunk lid, special engine color (blue), custom armrests and sunvisors, revised door locks and keys, and special parking and taillamp assemblies. Most notably, the Allstate featured a unique two-bar grille and jet-plane hood ornament designed by Alex Tremulis, who had come to Kaiser-Frazer from the Tucker Corporation.
Allstate automobiles were planned to be built on the senior Kaiser platforms, but following three years of negotiations between Kaiser-Frazer and Sears, Roebuck, the production Allstate was announced on November 20, 1951 by Sears merchandising vice president Theodore V. Houser and Kaiser-Frazer administrative vice-president Eugene Trefethen. The three-year delay was due in part to tension from existing Kaiser-Frazer dealerships fearing competition with Sears.
Read more about this topic: Allstate (automobile)
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