Academic Career
Paivio has published approximately two hundred articles and is most known for his dual-coding theory. Dual-coding theory posits that visual and verbal information are stored separately in long term memory. Dual coding theory is complemented by the theory of Alan Baddeley, in which working memory is divided into a visuospatial sketchpad and a phonological loop.
Paivio’s work has implications in many areas including human factors, interface design, as well as the development of educational materials.
Allan Paivio earned three degrees from McGill University between 1949 and 1959. Paivio has a Ph.D. in Psychology, and has spent over forty years in research on imagery, memory, language, cognition, and other areas. He has published approximately two hundred articles and book chapters, and five books. His last book, Imagery and Text: A Dual Coding Theory of Reading and Writing, he wrote with Mark Sadoski.
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