Alice M. Isen was an American psychologist and Professor of Psychology and of Marketing at Cornell University. A prominent and widely published scholar, her research concerned the influence of affect on social interaction, thought processes and decision making, including applications to organizational behavior, medical decision making, doctor-patient interaction, issues in services marketing, and issues related to brand equity and loyalty. She was among the most highly cited business school faculty members in the world.
Alice received her Ph.D from Stanford University in 1968, an MA in Psychology also from Stanford in 1966, and a BA in Russian Language and Literature from the University of Pennsylvania in 1963. She taught at the University of Maryland, Baltimore County 1972-1989, then joined Cornell as the SC Johnson Professor of Marketing and Professor of Psychology. Alice served as Editor of the peer-reviewed Springer journal Motivation and Emotion and a member of the editorial board of other psychology and marketing journals, and a member of the executive committee of the Society for Consumer Psychology. She died on February 29, 2012.
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“The attempt to be an ideal parent, that is, to behave correctly toward the child, to raise her correctly, not to give to little or too much, is in essence an attempt to be the ideal child—well behaved and dutiful—of one’s own parents. But as a result of these efforts the needs of the child go unnoticed. I cannot listen to my child with empathy if I am inwardly preoccupied with being a good mother; I cannot be open to what she is telling me.”
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