Release
On February 12, 2010, major UK cinema chains, Odeon, Vue and Cineworld, had planned to boycott the film because of a reduction of the interval between cinema and DVD release from the usual 17 weeks to 12. A week after the announcement, Cineworld, who has a 24% share of UK box office, chose to play the film on more than 150 screens. Cineworld's chief executive Steve Wiener stated, "As leaders in 3D, we did not want the public to miss out on such a visual spectacle. As the success of Avatar has shown, there is currently a huge appetite for the 3D experience". Shortly after, the Vue cinema chain also reached an agreement with Disney, but Odeon had still chosen to boycott in Britain, Ireland and Italy. On February 25, 2010 Odeon had reached an agreement and decided to show the film on March 5, 2010. The Royal premiere took place at the Odeon Leicester Square in London on February 25, 2010 for the fundraiser The Prince's Foundation for Children and The Arts where the Prince of Wales and the Duchess of Cornwall attended. It also did not affect their plans to show the film in Spain, Germany, Portugal and Austria. The film was released in the U.S. and UK, in both Disney Digital 3D and IMAX 3D, as well as regular theaters on March 5, 2010.
Read more about this topic: Alice In Wonderland (2010 Film)
Famous quotes containing the word release:
“If I were to be taken hostage, I would not plead for release nor would I want my government to be blackmailed. I think certain government officials, industrialists and celebrated persons should make it clear they are prepared to be sacrificed if taken hostage. If that were done, what gain would there be for terrorists in taking hostages?”
—Margaret Mead (1901–1978)
“As nature requires whirlwinds and cyclones to release its excessive force in a violent revolt against its own existence, so the spirit requires a demonic human being from time to time whose excessive strength rebels against the community of thought and the monotony of morality ... only by looking at those beyond its limits does humanity come to know its own utmost limits.”
—Stefan Zweig (18811942)
“The near touch of death may be a release into life; if only it will break the egoistic will, and release that other flow.”
—D.H. (David Herbert)