Albert Grossman - Management Style

Management Style

Grossman had a reputation for aggressiveness in both his method of acquiring clients and the implementation of their successes. That aggressiveness was based in large measure on Grossman's faith in his own aesthetic judgments. Grossman charged his clients 25 percent commission (industry standards were 15 percent). He is quoted as saying, "Every time you talk to me you're ten percent smarter than before. So I just add ten percent on to what all the dummies charge for nothing."

In negotiations one of Grossman's favorite techniques was silence. Musician manager Charlie Rothschild said of Grossman, "He would simply stare at you and say nothing. He wouldn't volunteer any information, and that would drive people crazy. They would keep talking to fill the void, and say anything. He had a remarkable gift for tipping the balance of power in his favor."

Grossman sometimes appeared treacherously devoted to his clients' satisfaction. While wooing Joan Baez into representation, Grossman is quoted as saying, "Look, what do you like? Just tell me what do you like? I can get it for you. I can get anything you want. Who do you want? Just tell me. I'll get you anybody you want."

Over the years Grossman had a number of partners including John Court, Bert Block, Michael Friedman and Bennett Glotzer.

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